We work closely with our clients every step of the way, from initial consultation to design and development to ongoing strategy and support. We consider ourselves Web experts, but we realize that you may not be. So we’re happy to provide as much or as little hand-holding as you require. While every project is unique in some respects, the processes outlined below provide a good frame of reference for what … Continue reading →
No matter what industry you’re in, chances are at least part of your business – if not the entire operation – could be moved online. Nobody epitomizes this better than the local web entrepreneur Steve Jagger, founder of Ubertor, Reachd, OutsourcingThingsDone, and other projects too numerous to mention. Jagger was explaining to me recently how he ditched his office and went online-only – a move that saved him six figures … Continue reading →
When I was 18 and working in a mailroom, a senior partner told me, “Don’t brown bag your lunch.” What he meant was that if I wanted to climb the ladder, I needed to start by putting myself out there and appearing successful. In other words, I needed to advertise myself. As I’ve come to learn, everything you do to grow your business, and grow yourself, is advertising, and we’re … Continue reading →
Every now and again I come across a marketing homepage that makes me feel all warm inside. These kinds of sites tend to share some common characteristics, such as a positioning statement, an emphasis on the benefits, and a clear call to action – not to mention a simple but beautiful design. Since your homepage is the first thing most prospective clients see, your production values should be reflective of … Continue reading →
Advertisers know that Facebook users are more engaged than your average channel-flipper: they’re checking the site several times a day, and they’re using it as their main platform for consuming and producing content. If you’re a consultant or small-business owner, you should be using your personal profile to grow your business (in addition to spying on your kids). Here are a few tips for putting Facebook to more productive use. … Continue reading →