With over 400 million users, Facebook has become more than just a place to connect with friends. It's also one of the most powerful marketing and advertising platforms ever built.
Advertisers know that Facebook users are more engaged than your average channel-flipper: they’re checking the site several times a day, and they’re using it as their main platform for consuming and producing content. If you’re a consultant or small-business owner, you should be using your personal profile to grow your business (in addition to spying on your kids). Here are a few tips for putting Facebook to more productive use. … Continue reading →