Dr. Jean Carruthers and Dr. Alastair Carruthers are famous for their pioneering discovery of the cosmetic use of BOTOX® and they remain world authorities on cosmetic medical procedures. The Carruthers are dedicated to helping their clients to look as good as they feel by enhancing and restoring a more natural and youthful appearance.
Pacific Website Company completed an entire online overhaul of the Carruthers’ marketing system. Our team focused on developing a content rich website with Flash functionality and intuitive navigation. The website flows seamlessly through archived medical articles, slideshows, detailed treatment lists and a fully optimized e-commerce shopping cart.
The PHP cart was constructed with a highly accessible administrative control panel. In this back-end, an administrator with no programming background has the ability to update any aspect of the cart. Actions such as adding or editing products, promotions, sales videos, taxes and shipping can be completed with just a few clicks of the mouse. Control factors such as member databases, order reports, shipping labels and invoices are compiled automatically.
Pacific Website Company worked with the Carruthers’ to develop and communicate a consistent brand image throughout all of their marketing and advertising media.
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