When I was 18 and working in a mailroom, a senior partner told me, “Don’t brown bag your lunch.” What he meant was that if I wanted to climb the ladder, I needed to start by putting myself out there and appearing successful. In other words, I needed to advertise myself. As I’ve come to learn, everything you do to grow your business, and grow yourself, is advertising, and we’re … Continue reading →
The Vancouver that I live in is buzzing with entrepreneurship and innovation. Working in marketing and technology, I hear a lot of great startup ideas – but most of them never get off the ground. So I thought I’d share a few essentials for succeeding in the web development process. Knowledge transfer Where I see most web ideas fall flat is when the founder fails to describe it to a … Continue reading →
Every now and again I come across a marketing homepage that makes me feel all warm inside. These kinds of sites tend to share some common characteristics, such as a positioning statement, an emphasis on the benefits, and a clear call to action – not to mention a simple but beautiful design. Since your homepage is the first thing most prospective clients see, your production values should be reflective of … Continue reading →