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The Power Of Brand Equity

Brand equity is a term that finds its origins back in the 1980s and it refers to the collection of assets and liabilities belonging to a brand. These liabilities and assets are capable of boosting or lowering the value of the respective products or services of that brand. Ever since it has seen the light of day, the concept of brand equity managed to alter the functions of the market, … Continue reading →

How to Successfully Organize Your Website Content

Proper organization of the content on any website is crucial not just for business people who need to manage their online brand website, but also for starting entrepreneurs looking to build their reputation. The organization of a website’s content requires some planning ahead, and if you have no idea what to start with, these next few lines should lead the way to the website content tidiness you need.   Tips … Continue reading →

Best Twitter Marketing Tips

The trends are going up for Twitter;  if we are to look at the latest numbers, the growth recorded during the past few months is much bigger than the one seen during the last few years. So this would be the worst time to sleep on your laurels just because you feel you have plenty of followers. There is no such thing as “too much” when it comes to social … Continue reading →

Why Join A Creative Workshop

Did you participate in our free creative workshops organized by Converse Cons in Downtown Toronto this spring? The workshop threw the emphasis on art and music and a great number of influencers in these fields showed up. Screen print, mash up track creation and typography skills development were just a few of the highlights of this event. If all of this sounds interesting and you regret not being able to … Continue reading →

The Power Of Brand Equity

Brand equity is a term that finds its origins back in the 1980s and it refers to the collection of assets and liabilities belonging to a brand. These liabilities and assets are capable of boosting or lowering the value of the respective products or services of that brand. Ever since it has seen the light of day, the concept of brand equity managed to alter the functions of the market, … Continue reading →

Facebook Marketing Secrets

Facebook marketing and promotion campaigns need quite some hard work, diligence, and perseverance. Facebook and other similar social media networks are characterized by one word: change. Everything moves extremely fast, ranging from news to gossip, pictures and comments, trending topics and so on. So establishing the right goals for your Facebook account and knowing how to formulate your call to action are just a few of the things you will … Continue reading →