Pacific Website Co.

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The Power Of Brand Equity

Brand equity is a term that finds its origins back in the 1980s and it refers to the collection of assets and liabilities belonging to a brand. These liabilities and assets are capable of boosting or lowering the value of the respective products or services of that brand. Ever since it has seen the light of day, the concept of brand equity managed to alter the functions of the market, … Continue reading →

Should You Have a Personal Brand Website?

Even if you don't run your own business, it pays to market yourself online.

Jim Carrey personal brand website homepage screenshot

It seems like everybody and their dog has a personal website these days, or wants one. My Facebook inbox consists mainly of messages from people I’ve met who are looking to set one up for themselves. But a “personal homepage” can mean a lot of different things to different people, from a simple blog to a full-fledged interactive experience. As a small-business owner, having a corporate site is essential, but … Continue reading →

More Content Writing Tips for Your Website

Substance trumps style when it comes to online content.

When building a new website, content is often overlooked until the last minute, at which point the client, usually after a brief period of in-fighting, quickly cobbles something together. In my experience, however, this type of writing is never as fine-tuned as the rest of the elements of the site, which undermines the entire design and development effort. Here, then, are a few tips to writing quality content for your marketing … Continue reading →

Countdown to launch

What to do when your web designer hands you the keys

carkeys

All too often, I see a ton of time and effort go into building a beautiful, functional new website, complete with content management system, only for it to linger unfinished on a staging server. Whether this is due to last-minute design squabbling or a lack of preparedness on the client’s part, the root cause is usually content – either too little of it, or too much. In mid 2009, a … Continue reading →

What It’s Like To Work With Us

Our processes, and our philosophies

philosophies

We work closely with our clients every step of the way, from initial consultation to design and development to ongoing strategy and support. We consider ourselves Web experts, but we realize that you may not be. So we’re happy to provide as much or as little hand-holding as you require. While every project is unique in some respects, the processes outlined below provide a good frame of reference for what … Continue reading →

Everything Is Advertising – Especially Your Website

Does perceived value build brand equity online?

biz-lunch

When I was 18 and working in a mailroom, a senior partner told me, “Don’t brown bag your lunch.” What he meant was that if I wanted to climb the ladder, I needed to start by putting myself out there and appearing successful. In other words, I needed to advertise myself. As I’ve come to learn, everything you do to grow your business, and grow yourself, is advertising, and we’re … Continue reading →