Tommy is a respected voice in the field of web marketing and strategy, consulting to several clients at the executive level in Vancouver and throughout Canada.
Tommy also writes a popular web strategy blog for BCBusiness magazine, covering topics ranging from technology to SEO to advertising from a how-to perspective.
He started PACWEBCO in 2006 while working as a student at RBC Dominion Securities. Since then, Tommy has overseen hundreds of successful web-based marketing projects in multiple industries, developing expertise in strategy, messaging, and all things Web.
These days, Tommy is putting his relationships and experience to use managing marketing programs and web projects for a select group of clients. He is always looking for new business relationships and joint venture opportunities, and can also be found at TommyHumphreys.ca.
When I was 18 and working in a mailroom, a senior partner told me, “Don’t brown bag your lunch.” What he meant was that if I wanted to climb the ladder, I needed to start by putting myself out there and appearing successful. In other words, I needed to advertise myself. As I’ve come to learn, everything you do to grow your business, and grow yourself, is advertising, and we’re … Continue reading →
Every now and again I come across a marketing homepage that makes me feel all warm inside. These kinds of sites tend to share some common characteristics, such as a positioning statement, an emphasis on the benefits, and a clear call to action – not to mention a simple but beautiful design. Since your homepage is the first thing most prospective clients see, your production values should be reflective of … Continue reading →
Advertisers know that Facebook users are more engaged than your average channel-flipper: they’re checking the site several times a day, and they’re using it as their main platform for consuming and producing content. If you’re a consultant or small-business owner, you should be using your personal profile to grow your business (in addition to spying on your kids). Here are a few tips for putting Facebook to more productive use. … Continue reading →