Brand equity is a term
that finds its origins back in the 1980s and it refers to the collection of assets
and liabilities belonging to a brand. These liabilities and assets are capable
of boosting or lowering the value of the respective products or services of
that brand. Ever since it has seen the light of day, the concept of brand
equity managed to alter the functions of the market, expand and reach higher
executive levels. There are four main elements associated to the idea of equity
in terms if brand: awareness, loyalty, connectivity, and quality. The entire
value of a business can be completely reshaped with the help of its brand equity.
Below you will find each of them detailed and better explained.
awareness refers to getting familiar with prospects, which will eventually lead
to more likes and sales. Signs of commitment and improving a company’s visibility
on the market are also part of the process of building more brand awareness. Boosting
the loyalty of the brand means cutting back the costs of marketing while obtaining
more trade leverage. Completion never sleeps, so finding sufficient time and
the right strategy to fight against it is also part of the process. Speaking of
strategies, if you think you have got the right marketing strategy to get
involved in some trustworthy online
casino affiliates programs provided by the fellows at
LadbrokesPartners, go ahead and put your plans into practice. Customers who can
be reassured of the same degree of quality of a company’s products and services
are likely to come back. The way a company handles its marketing campaign defines
the end-results. If a marketing and/or branding specialist is able to successfully
get the company’s message through, provide them with sufficient reasons to buy,
brand equity is also highly likely to be significantly improved.
WordPress and Executive Production
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“In the event of a bad investment … call Panacea.” You may have seen their brilliant ads in the Globe & Mail, on BNN and elsewhere online. Panacea called on us to build a secure web application that facilitates their premium capital services – on budget, and ahead of schedule. The result is an entirely new financial service category that is used every day by nearly every major bank in Canada.
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Simple design, like a solid reputation, takes time to develop. With Pemberton’s, one of the most established insurance companies in BC, we took the time to craft a new online identity that spoke to their experience while still feeling fresh.
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